The challenge
Brand games often look fun in pitches and die in the store. They needed instant understanding, fair difficulty, and prize clarity on real devices.
Case study · Retail & Lifestyle
Brand engagement games in production.
A series of campaign games - match, flip, mix - built so people finish playing and brands capture meaningful engagement.
How we approached it
- 01
Taught mechanics through play, not manuals.
- 02
Optimized touch feel and performance for mid-range phones.
- 03
Connected rewards to campaign ops marketers could configure.
- 04
Measured start / finish / claim rates, not vanity downloads.
Results & lessons
- Multiple shipped campaign titles for lifestyle brands.
- A reusable engagement-game toolkit mindset.
- Stronger opinions about what 'fun' means for non-gamers.
Stack notes
MobileCampaign adminAnalytics
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