The challenge
Street food demand spikes hard at lunch. Customers needed fast discovery and ordering; truck operators needed a calm way to accept and fulfill without a full restaurant stack.
Case study · Food & Delivery
A food-truck ordering and booking experience built for hungry users on the move - and vendors who need simple ops.
The challenge
Street food demand spikes hard at lunch. Customers needed fast discovery and ordering; truck operators needed a calm way to accept and fulfill without a full restaurant stack.
How we approached it
Mapped peak-hour journeys for diners and vendors separately.
Shipped mobile-first ordering with clear status states.
Kept vendor tools intentionally simple for curb-side use.
Iterated promotions and ratings after real lunch rushes.
Results & lessons
Stack notes